The Invitation-Only Meeting for Customer Experience Executives in Banking, Financial Services, and Insurance in North America

June 2-3 2025 | The Camby, Phoenix, USA

John Symcox

Chief Innovation Officer First Fidelity Bank

Pioneering Community Banking through industry innovation, John focuses on working with leaders in technology and financial services providers to support the First Fidelity Bank and the Community Banking Industry in the pursuit of customer financial empowerment and achieving dreams. John’s advocacy for others is the driving force that motivates John to bring people and technology together to empower the individual over their finances. John brings over 15 years of banking, financial advisory and business consulting experience to First Fidelity’s innovation strategy. John’s personal mission is to be a catalyst for turning the complexities of finance into simple and manageable decisions for everyone and promote personal confidence to pursue their life passions freely. John is a technologist, finance expert, marketer, and banking culture driver with deep engagement in family and business financial success strategies. John brings together advocacy for the success of customers and making financial dreams possible through his work. Being active in the start-up and innovation communities across the US and the world, John has been a visionary for challenging community banking to bring sophisticated and digital capabilities to local community banks to serve people and empower their dreams.

CX Exchange for BFSI West Day 1

11:15 AM EXPERT THINK TANK - Driving Growth Through AI-Based Hyper-Personalization During Acquisition, Cross-Selling & Relationship Growth Phases of the Customer Lifecycle

  • Segmenting customers and matching the appropriate messaging to the persona
  • Presenting the personalized next best financial step or financial product at the right time
  • Expanding the customer relationship from a single product to a deep and wide relationship

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda