Renée Richardson Gosline is a Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and head of the Human-First AI group at MIT's Initiative on The Digital Economy. She is an expert on the intersection between behavioral science and technology, and the implications of AI for cognitive bias in human decision-making. Renée has been named a Digital Fellow at Stanford’s Digital Economy Lab, an honoree on the Thinkers50 Radar List of thinkers who are “putting a dent in the universe,” and one of the World’s Top 40 Professors under 40 by Poets and Quants. Renée is a 2024 NSBE (National Society of Black Engineers) Inspire STEM honoree. Renée is a leading thinker on how AI affects human judgment and the interplay of human and AI bias. She has presented her research to the White House Office of Science and Technology Policy, as a featured speaker at SXSW, and to the OECD. Her work has been published in academic journals and books and been featured in international media outlets. Her forthcoming book, In Praise of Friction, examines how AI affects our experiences, and the importance of auditing our decision-making processes to minimize “bad friction” and leverage “beneficial friction.” In her research experiments she has examined: the persuasiveness of generative AI and human co-authorship; the impact of adding friction to generative AI to improve quality; when people are likely to exhibit algorithmic aversion or appreciation; how cognitive style predicts preference for AI versus human input; how technology affects performance via placebo effects; how consumers determine “real” from “fake” products; and the effects of storytelling in social media on trust and persuasion. Renée teaches MBA and Executive Education classes, and specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI. Prior to academia, she was a marketing practitioner at LVMH Moet Hennessy and Leo Burnett. She received her Undergraduate, Master’s, and Doctoral degrees at Harvard University.
As customer expectations evolve at speed, organisations are generating vast amounts of data – but what does this data truly tell us about the human motivators driving loyalty? Led by researcher Renee Richardson Gosline, uncover the data behind decision-making and how there’s more that hinges on your next tech investment than you may think….
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