Marco Carrucciu

Marco Carrucciu

Vice President, Marketing TradeStation
Marco Carrucciu

Marco Carrucciu is a seasoned marketing executive with over 20 years of experience and a proven track record of leading successful marketing strategies in both domestic and international markets. Currently serving as VP, of Marketing at TradeStation, a leading provider of trading technology and online brokerage services. Marco's leadership has been instrumental in conceptualizing and executing a strategy that integrates marketing automation, data monetization strategies, and AI. By deploying these technologies, TradeStation optimized marketing efforts and built a robust foundation for sustained growth. As a firm believer in the power of AI, Marco champions its integration into marketing endeavors, unlocking new dimensions of efficiency and effectiveness, positioning TradeStation as an industry leader. Prior to joining TradeStation, Marco held the position of President and CMO at BKey Consulting, a boutique consulting firm partnering with private equity funds. At BKey Consulting he worked closely with top brands to execute digital transformation strategies. During his tenure, he played a key role in implementing successful growth plans, business modeling, product innovation, and profitability optimization for clients such as Ferrari, Luxottica, Maserati, LVMH, and more. Prior to that Marco also held leadership positions in Ferrari, Maserati, Granitifiandre Group, and Dulevo International.

CX Exchange for BFSI Day 1

3:10 PM THINK TANK: UNCOVER YOUR DATA GAPS: HOW TO FIX THE FRACTURES IN YOUR DIGITAL IDENTITY DATA WORKFLOWS & UNLEASH THE BEST CX

Many organizations have goals for improving Customer Experience (CX) across their websites and mobile apps. To do this effectively, brands must build better approaches to understanding and remembering consumers and their preferences, even when they aren’t logged in. While that is the utopia, the reality is that many organizations will take different paths as they sort out the gaps, challenges, and roadblocks they face when trying to build a program focused on building better experiences for their consumers.

This session will give you some insight into:

- The pitfalls and challenges brands face as they try to go from crawling to running in the CX space

- Stories from the field looking at 3 different types of CX improvements while using a few different technology platforms, and key learnings

- Key takeaways for you to take back to the office to think about how to best solve for and ensure that your CX goals are never hindered by bad data or limited technology


Check out the incredible speaker line-up to see who will be joining Marco.

Download The Latest Agenda