NORTH AMERICA'S PREMIER INVITATION-ONLY MEETING FOR CX & CUSTOMER CONTACT LEADERS IN FINANCIAL SERVICES

October 14-15 2025 | Miami Marriott Biscayne Bay, Florida

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Jeff Lojko

Senior Vice President, Client Experience Transformation Bank Of America

Justifying investment in client experience initiatives requires more than strong

sentiment - it demands a strategic, data-backed business case. This session explores

how to build multifaceted CX cases that resonate with decision-makers, showing clear

ROI and cross-functional impact across financial services organizations.

Development and practical application of a business case framework which aligns CX
with broader business & cross-functional priorities
Reframing the thinking of those who internally govern change through articulation of
how CX-led initiatives are strategic enablers of business-wide value
Quantifying upstream and downstream benefits beyond traditional metrics

Check out the incredible speaker line-up to see who will be joining Jeff.

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com