Isabel Garcia

Isabel Garcia

Chief Marketing Officer Bradesco Bank
Isabel Garcia

CX Exchange for BFSI Day 1

2:10 PM FIRESIDE CHAT DISCUSSION - SEAMLESS BY DESIGN: CREATING A CONNECTED EXPERIENCE ACROSS THE CUSTOMER LIFECYCLE

In financial services, whether serving consumers or clients, customer journeys often span multiple departments - from onboarding and transactions to service and relationship management. But how do organizations craft interactions that feel connected and intentional, rather than fragmented (a hint: leverage internal design talent)?

This discussion shares practical examples that explore how to collaborate across functions and deliver a unified customer experience across both B2B and B2C segments.

• Identifying high-impact touchpoints across customer types

• Strategies to integrate data, design, technology, and workflows across teams

• Designing seamless journeys that enhance satisfaction, trust, and long-term value


Check out the incredible speaker line-up to see who will be joining Isabel.

Download The Latest Agenda