Customer journeys have long been mapped through data points such as transactions, clicks, and conversion rates. But numbers alone can miss the “why” behind customer behavior. The next leap forward may come from AI systems that can interpret not just emotion, but the broader human context such as how people feel, think, and respond within specific situations, enabling organizations to design journeys that are more empathetic and adaptive.
In this session, Marc Fernandez, Chief Strategy Officer at Neurologyca, will explore how Human + Context AI expands on traditional Emotion AI by combining subtle human signals such as facial expression, vocal tone, and attention patterns with contextual data to reveal the meaning behind behavior. Adding this layer of understanding to conventional analytics can change the way brands interpret intent, personalize experiences, and build trust.
Drawing from Neurologyca’s research, we’ll look at how sectors from telemedicine to entertainment and retail are applying human-aware systems to identify friction, measure engagement, and prove ROI in ways that conventional CX data cannot.
For leaders, the opportunity is to move beyond “what customers do” and start uncovering “how customers feel and why” at scale, and with privacy and ethics at the core.
Attendees will learn:
- Why emotions and context are critical for designing the next generation of customer experiences.
- How Human + Context AI complements existing CX data to create a richer, more meaningful understanding of behavior.
- The ethical guardrails and design principles needed to ensure trust as emotional and contextual data become part of CX strategy.