Heather Hughes

Heather Hughes

Director, Product Marketing AI Platform NiCE
Heather Hughes

Heather Hughes leads NICE's AI Platform product marketing team and is focused on evangelizing the real-world benefits of CXone Mpower AI Platform for customers, agents, and organizations alike. Heather has worked with the awesome people at NICE since 2013, and her time in the Customer Service space now comprises a significant and ever-learning portion of her 25+ year career in technology marketing.

Day One

10:30 AM Harnessing the most powerful CX AI trends for 2026

We’re living in exciting times as CX professionals. AI innovations are driving rapid change for dramatic CX improvements. What’s coming? Agentic AI, AI agents, AI observability, and more. But how can you harness the power of these AI-first trends to cut costs, improve CX, and achieve ROI?
If you’re looking to take advantage of dramatic breakthroughs in CX AI, join this session. You’ll get a clear and practical view of the most impactful AI-first trends on our horizon and see how leading brands like Marriott and Lufthansa are achieving what we may have thought unachievable just 5 years ago.
It’s not an exaggeration to say that we are at an inflection point for CX, a time when everything is changing, while one thing remains constant: customers expect only the very best. Always. An AI-first approach can help you deliver the very best experiences, every time.
Attendees will learn:
  • What it means to be AI-first (and it’s not AI-only!)
  • What’s fueling contextually accurate real-time insights for agentic systems
  • How AI agents are collapsing silos between the front and back office
  • What’s capability is absolutely mandatory for C-suite buy-in