Tom DeWitt, Ph.D. is the Director of CXM@MSU, which is dedicated to advancing the field of customer experience management through a variety of initiatives, including industry engagement and education through conferences, virtual roundtable discussions, and mentorship. He is also the academic program director for the Master of Science in Customer Experience Management (MS-CXM) degree program, North America's first academic degree in customer experience management. His research, teaching, and industry presentations are focused on consumer psychology, organizational customer centricity, and employee engagement.