Abhii Parakh is Vice President and Head of Customer Experience at Prudential, responsible for creating experiences that solve for human needs and move business and customer aspirations forward. Abhii is driving Prudential’s CX transformation, where his award-winning team covers capabilities like Journey Management, Voice of the Customer, Human Centered Design, and Enterprise Digital Transformation. Abhii has extensive leadership experience at the intersection of Digital, CX, and Customer Engagement. He has previously held leadership roles at Citigroup launching new financial products, transforming digital experiences, and launching an innovation lab. Abhii is a computer science engineer with an MBA from Georgetown University and has previously worked for technology consulting firms like Cognizant and SAP. He grew up in the Middle east and Asia and currently resides in Jersey City, NJ with his family, where he enjoys painting, gardening, and traveling.