NORTH AMERICA'S PREMIER INVITATION-ONLY EVENT FOR SENIOR EXPERIENCE LEADERS IN HEALTHCARE

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Jonathan Beltran

Senior Director, Marketing Analytics & Operations Keck Medicine of USC

Jonathan Beltran is Senior Director of Marketing Analytics & Operations at Keck Medicine of USC, a nationally ranked academic health system in Los Angeles. He leads cross-functional efforts across marketing, digital, provider relations to design data-driven strategies that improve new patient acquisition, streamline access to care, and strengthen long-term loyalty. Jonathan’s work focuses on understanding consumer behavior, leveraging advanced analytics and propensity models, and translating insights into experiences that feel personalized, convenient, and human. He is passionate about bridging traditional healthcare operations with modern consumer expectations to support whole-person care.

Day 1

4:50 PM Panel Discussion | Rethinking Loyalty and Access in the Age of the Healthcare Consumer

As patients adopt more consumer-driven behaviors and practice whole-person care, PX leaders must rethink their traditional models and approaches. With access to care worsening and loyalty harder to earn, this panel explores how health systems can adapt to shifting expectations. Featuring voices from inside and outside healthcare, experts will discuss:

How can healthcare organizations build a strong brand that fosters meaningful connections with patients?
What lessons from non-healthcare industries can help us rethink traditional approaches to patient experience?
How can healthcare organizations expand beyond the traditional brick- and-mortar model to meet patients’ evolving expectations?

Check out the incredible speaker line-up to see who will be joining Jonathan.

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