Mark Krebs

Vice President of Global Sales Celebrus

Day One

10:05 AM THINK TANK - From Data to Decisions: CX That Moves at Customer Speed

In financial services, trust is built - or lost - in seconds. Yet most marketing teams still rely on lagging data to optimize journeys that have already ended. This session explores how real-time behavioral intelligence enables marketers to identify intent as it happens, remove friction in high-value journeys, and convert engagement into measurable growth - without compromising trust or compliance.

• Learn how real-time behavioral intelligence helps teams reduce friction, prevent drop-off, and build trust at scale:

• Why delayed insight causes missed conversion moments in critical BFSI journeys

• Moving from campaign optimization to in-journey marketing decisions

• Real-world examples of BFSI brands increasing conversion, retention, and lifetime value by acting at customer speed

The fastest-growing financial brands aren’t guessing what customers want next - they’re responding while it still matters.

Check out the incredible speaker line-up to see who will be joining Mark.

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