As financial services accelerate digitalisation, many organisations are increasingly delivering self-serve journey efficiency - but not always deeper connection. Customers don’t experience life in linear paths, and neither do their financial needs. From moments where speed and self-service matter
most, to moments that are complex, emotional or deeply personal, digital experiences need to flex with both context and channel.
This panel explores how leading organisations are operationalising customer connection, using real customer interactions to continuously shape product design and service models. Learn the why and how behind new responsive and empathetic digital experiences and how connection can be designed
into systems, not left to chance.
• Learn how to design digital experiences that adapt to customer context to meet customers where they are.
• Uncover when speed, automation and self‑service truly add value, and when human support is the better choice.
• Be able to embed empathy at scale into digital product and service design.
• Take away practical methods for turning real customer interactions into insights that drive continuous improvement.