The data foundation for AI ROI
15 - 16 September 2026
| Free CX Network Webinar Series
16th September, 2026
10:00 am - 10:30 am
Unlocking scale in customer insights with agentic twins: The future of customer insights
Deep customer insights direct business and customer strategy and illuminate areas for CX improvement and investment. But there's a problem. Insights teams are typically stretched, without the time required for true deep diving into huge quantities of customer data.
Agentic twins are emerging as a solution to this. The technology leverages AI and data from consenting individuals representing distinct demographics and enabling busy insights teams to access detailed insights in real time and to run extensive tests – at scale, quickly. While a traditional insights team might run a few hundred tests in a six-month period, one using agentic twins can run several thousand.
In this session, we'll introduce agentic twins, uncovering how insights and CX teams can leverage this emerging tech to massively increase efficiency and productivity and amplify customer voices, especially those in harder-to-reach populations.
Attendees will learn:
- What are agentic twins, how do they work and where is their value for CX teams?
- Key use cases and success stories from early adopters.
- How agentic twins protect consumer trust and enable more agility in CX strategy.
