Drive Customer Centricity with Data-Driven Storytelling and AI
September 16 & 23
| Free CX Network Webinar Series
Olivier Maugain is Data Governance and Activation Manager at Ingka, IKEA’s largest franchisee representing 90% of the group’s total sales. A French citizen born in The Netherlands, Olivier grew up in Germany and studied Business Administration in Switzerland, graduating from the University of St. Gallen. He spent 14 years in China, where he successfully developed various entrepreneurial ventures in software distribution and media. Prior to joining Ingka, he had positions in the FMCG, advertising and finance industries. He has hands-on experience in various domains and applications of analytics. Olivier is also the author of online courses, including "The Data Literacy Course: Learn How to Work With Data" available on Udemy and 365 Data Science.
Day Two, 23rd September
10:00 AM Building a data-literate organization: Lessons from IKEA
For data to drive transformation and decision-making in an organization, it must be understood and used by everyone, not just data professionals. At IKEA, data literacy is embedded into digital strategy. With AI and analytics becoming increasingly important across the organization, it is critical that employees at all levels understand how to interpret and act on data they work with daily.
With a focus on relevant practical applications and accessibility, Olivier Maugain, Data Governance and Activation Manager at IKEA, is working to demystify data, empowering colleagues to make more informed decisions and weave more compelling stories.
In this session, Olivier joins us to break down his approach to fostering data literacy throughout the global business. We will delve into how he
Attendees will learn:
- Digitalization, AI and the evolving landscape of retail, and why data literacy is integral to this.
- Defining data literacy in a global organization
- How IKEA is scaling data literacy by focusing on relevance and critical thinking rather than technical expertise.
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