Mark Krebs

Vice President of Global Sales Celebrus

Mark Krebs has more than 20 years of experience developing, launching, and managing start-up ventures, building companies, and taking products to market. As Vice President, Global Sales, at Celebrus, Mark is committed to helping organizations leverage better data to support key business initiatives.

Day One | Monday, 1 June, 2026

9:30 AM THINK TANK | From Data to Decisions: CX That Moves at Customer Speed

In financial services, trust is built or lost in seconds. Yet most marketing teams still rely on lagging data to optimize journeys that have already ended. This session explores how real-time behavioral intelligence enables marketers to identify intent as it happens, remove friction in high-value journeys, and convert engagement into measurable growth — without compromising trust or compliance.

Learn how real-time behavioral intelligence helps teams reduce friction, prevent drop-off, and build trust at scale:

• Why delayed insight causes missed conversion moments in critical BFSI journeys

• Moving from campaign optimization to in-journey marketing decisions

• Real-world examples of BFSI brands increasing conversion, retention, and lifetime value by acting at customer speed

The fastest-growing financial brands aren't guessing what customers want next — they're responding while it still matters.

Check out the incredible speaker line-up to see who will be joining Mark.

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