The Invitation-Only Meeting for Customer Experience Executives in Banking, Financial Services, and Insurance in North America

June 2-3 2025 | The Camby, Phoenix, USA

Marc Butterfield

Head of New Product Development & Market Expansion First National Bank of Omaha

Marc currently serves as Sr. Vice President, Digital & Payment Solutions for First National Bank of Omaha. He is responsible for leading the Bank's overall strategy and vision for digital & payment solutions. Marc leads the organization in the delivery of the Bank's digital experience and manages the digital payments landscape. This role also includes accountability for FNBO Direct (a digital-only savings bank), assessing and benchmarking current digital capabilities, identifying and prioritizing key gaps, and demonstrating cost/benefit rationale for investments.

Marc began his career at First National Bank in 2001, joining First National from Nexterna, a wireless technology company owned by Union Pacific Railroad. In his tenure at First National Bank, Marc has served in management positions in Marketing, Credit Risk and Product Development.

Marc completed his Bachelor’s degree in Business Administration with a Marketing specialization from the University of Nebraska at Omaha.

CX Exchange for BFSI West Day 1

10:05 AM EXPERT THINK TANK - Defining Customer Segmentation Strategies to Increase Market Reach

• Differentiating demands of desired customer segments

• Effectively reaching customers to increase revenue potential

• Integrating models to support and direct your approach

Check out the incredible speaker line-up to see who will be joining Marc.

Download The Latest Agenda