David Pratt

David Pratt

Director of CX CSG
David Pratt

David Pratt is a sales and technology leader known for helping organizations solve complex business problems through a consultative, strategy-led approach. He brings significant experience in AI, multi-channel interactions and Customer Experience, with more than two decades of work supporting clients and channel partners across the U.S. and globally. David's background spans discovery, analysis, and digital transformation strategy development, and he is recognized for leading with discipline, coaching high-performing teams, and building lasting client relationships as a trusted advisor.

Day One | Monday, 1 June, 2026

3:05 PM EVENT PARTNER PRESENTATION | Customers Don't Want AI. They Want Resolution.

Bank-Grade Orchestration in Fraud + Servicing Moments

Your customer just got a fraud alert. They're stressed. They want to know their money is safe — in the next 60 seconds, not after navigating three menus and repeating themselves to a bot that doesn't know them.

That moment is where banks win or lose trust. And right now, most AI is making it worse —not because the technology is wrong, but because the engagement is broken.

This session is an honest look at where orchestration fails customers in high-stakes banking moments and what changes when you get the engagement right. Real examples, real failures, real outcomes.

Leave with a framework you can actually use and one clear place to start.


Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda