NORTH AMERICA'S PREMIER INVITATION-ONLY MEETING FOR CX & CUSTOMER CONTACT LEADERS IN FINANCIAL SERVICES

October 14-15 2025 | Miami Marriott Biscayne Bay, Florida

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Mary Hardy

Senior Vice President, Customer Lifecycle Marketing Huntington Bank

Mary Hardy leads the Lifecycle Marketing team at Huntington Bank, where she focuses on deepening banking customer relationships through martech enabled loyalty tactics. Prior to joining the bank, she was a strategy & management consultant with PwC, where she worked with clients across sectors, including travel, retail, and other consumer products. Her passion is enriching the customer experience into every touchpoint across the customer lifecycle.

CX Exchange for BFSI Day 2

12:10 PM BREAKING DATA SILOS: UNITING CX & CS FOR SMARTER DECISION-MAKING

In an era where data is king, financial institutions must bridge the gaps between CX and CS teams to unlock the full potential of customer insights. Too often, critical data remains siloed, preventing organizations from making truly informed, customer-centric decisions. This session explores how to foster cross-functional collaboration, integrate data streams, and create a seamless flow of information that enhances service delivery and strategic planning.

Identifying and eliminating data silos that hinder CX and CS alignment
Leveraging integrated analytics to drive real-time, customer-focused decision-making
Creating a unified data ecosystem for a 360-degree customer view
Enhancing collaboration between departments to improve customer outcomes
Best practices for ensuring data accuracy, accessibility, and usability across teams

Discover how breaking down barriers between teams can lead to more intelligent, efficient, and customer-first strategies.

Check out the incredible speaker line-up to see who will be joining Mary.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com