Andy Netzel

Senior Vice President, CX Strategy Director Keybank

CX BFSI Exchange - Day 1

12:20 PM Think Tank: Breaking the Data Barriers to Dynamic Segmentation

We know customers don't stand still. Yet while their needs, behaviours and financial priorities are constantly changing, the data used to understand them is often fragmented across teams, systems and business lines. Join this data-driven discussion to tackle what needs to change to expertly execute dynamic segmentation and build a customer view that evolves with the individual. Expect the conversation to cover:

• Data foundations first: What data needs connecting, and how can fragmented customer signals become a meaningful, evolving view?

• How are leaders navigating accessibility, sensitive data, ownership and compliance?

• What does it take to ensure dynamic segments translate into more relevant and timely customer experiences?

Check out the incredible speaker line-up to see who will be joining Andy.

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