Unlocking the Unconventional: Exploring Multi-Branded Strategies in Financial Services

Unlocking the Unconventional: Exploring Multi-Branded Strategies in Financial Services

Why are multi-branded strategies in the banking sector so unusual? The CX Exchange team talked to Jonas Ng, the Chief Operating Officer at Laurel Road, a brand of KeyBank, to discuss this, the implications it has on CX, and the challenges and opportunities it allowed them. 


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