Toby Williams is a highly skilled professional with extensive expertise in driving digital transformation and AI innovation across the Asia and UAE regions. As the Manager of AI, Data, and Analytics at NICE, he leads initiatives focused on helping businesses implement AI and data-driven solutions that enhance customer experiences and improve operational efficiency. Toby works closely with clients to adopt scalable AI technologies tailored to meet their evolving needs. With over a decade of experience in analytics, digital solutions, and AI, Toby has successfully developed and executed strategies that drive business growth and streamline decision-making.

He has worked across various industries, including Telco, FSI, Retail, and Digital Natives, and has empowered organisations to leverage AI and analytics to achieve measurable results. His deep understanding of regional markets and ability to navigate complex landscapes has been key in delivering impactful outcomes and fostering long-term client partnerships.