Ben Fettes is the former Vice President of Marketing and Direct Customer Experience at P&O Cruises, where he led the marketing team in driving growth through brand and channel strategies. He was responsible for supporting the integration of P&O into Carnival, spearheading commercial data and technology integration, and overseeing the BAU responsibility of driving the best customer experience through the website and call center. Prior to P&O, Ben co-founded The Lumery, now part of Accenture Song, where he scaled and led a team of 20 professionals across strategy, experience, and analytics. Under his leadership, the team served some of Australia’s largest companies, delivering key initiatives in personalization, customer experience, experimentation, insights and attribution, marketing operations, CRM, and customer/commercial data.