23 - 24 October, 2019
Ramada Singapore At Zhongshan Park, Singapore
Premila Nair, Chief Operating Officer & Head of Administration at Newcastle University Malaysia

Premila Nair

Chief Operating Officer & Head of Administration
Newcastle University Malaysia

Check out the incredible speaker line-up to see who will be joining Premila.

Download The Latest Agenda

Conference Day One – Wednesday 23 October 2019

Wednesday, October 23rd, 2019

9:50 AM Panel: How are Geopolitical Issues Affecting International Student Recruitment?

·         Dealing with the politics of international student mobility
·         The impact of cross-border political regulations and socio-political issues
·         Rethinking your international recruitment strategy

12:00 PM Case Study: How to Create a Successful Integrated Marketing Campaign for Student Recruitment?

·        Target audience segmentation with an enhanced understanding of your customers
·        Stretching your marketing dollars with student-focused social media content and ads
·        Deepening partnerships with student recruitment agencies
·        How to develop a solid and attractive student/alumni referral programme
·        Action plans to ensure the consistency of your brand message across platforms

3:50 PM Topic 1: How to Increase Marketing ROI with a Small Budget

·         Identifying what has to be measured and delivering consistent measurable ROI
·         Which activities were the most effective in generating pipeline and revenue? 
·         Should you implement performance management for marketing activities?