23 - 24 October, 2019
Singapore

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Student Recruitment and Marketing Asia 2019

Consider the following:1) “Global tertiary enrolment is projected to reach 332 million by 2030—an increase of 56%, or 120 million students, from 2015. Likewise, the number of internationally mobile students will reach 6.9 million by 2030—an increase of 51%, or 2.3 million stu ...

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Here’s 5 ways to improve your student recruitment strategy

Do you want to inject some energy back into your student recruitment strategy? Looking for some new ideas? As schools and universities adapt to an ultra competitive market and focus more time and effort on their marketing and recruitment efforts, we spoke to two higher education leaders to get th ...

How to Make Your Education Institution Stand Out In a Competitive Market

The big change for marketing from an educational viewpoint lies in a shift in focus says Shawn Walker, Executive Director of Marketing and Communications at Charles Stuart University. In an ever-increasing competitive landscape, educational institutions are forced to analyse ...

How can we improve the student agent network?

In this article we explore how educational institutions can augment the agent model with digital marketing. Why it’s necessary for schools and universities to have a handle and more control over their messaging and content even when using agents. And how ultimately that will help the agents do th ...

Past Presentation: Integrated Marketing Campaigns: Measuring ROI - Nicky Chapman, University of New South Wales

Case Study: Integrated Marketing Campaigns – Measuring ROI Great marketing campaigns will be delivered via a number of different channels from digital to direct mail. How can you ensure amazing outcomes at the same time as best value for money and comprehensive reporting? This sessi ...

Past Presentation: Leveraging data to drive effective, efficient recruitment marketing - Jenny Tang, SMU

Leveraging Data to Drive Effective, Efficient Recruitment Marketing• How do you utilise data in making informed marketing decisions• How to resource your team to be ready for data-driven marketing• People and marketing technology• Data-driven marketing framework ...

Past Presentation: What Are Students Looking for Nowadays - Christine Chow, RMIT University

Opening Keynote: What Are Students Looking for Nowadays Rank and brand are still important, but more and more students are asking what the ROI is of the investment. How does higher education help to justify the ROI? How to compete with young entrepreneur universities who focus