23 - 24 October, 2019
Ramada Singapore At Zhongshan Park, Singapore
Mark Garratt, Director of External Affairs at University of Bradford, UK

Mark Garratt

Director of External Affairs
University of Bradford, UK

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Conference Day One – Wednesday 23 October 2019

Wednesday, October 23rd, 2019

9:10 AM Keynote: The Changing Face of Student Recruitment and Marketing – How Ready Are You?

·         Winning the war for students in this fiercely competitive landscape
·         How advances in AI are changing the way prospective students are assessed
·         Should schools care about the widening demand and supply gaps for skilled graduates in the workforce? 

9:50 AM Panel: How are Geopolitical Issues Affecting International Student Recruitment?

·         Dealing with the politics of international student mobility
·         The impact of cross-border political regulations and socio-political issues
·         Rethinking your international recruitment strategy

Conference Day Two – Thursday 24 October 2019

Thursday, October 24th, 2019

11:20 AM Panel: Tailoring Your International Student Marketing and Recruitment Strategies

·         Recruitment trends and enrollment numbers for international students
·         Country-specific digital/social media platforms, techniques and technologies
·         Curating tailored content to fit the needs of your target audience

Pre-Conference Workshops - Tuesday 22 October 2019

Tuesday, October 22nd, 2019

9:00 AM Workshop A: How to Create a Successful Integrated Marketing Campaign for Student Recruitment

 A comprehensive marketing effort involving all key stakeholders should be considered if education marketers want to succeed in their recruitment campaign. These stakeholders should range from faculty and current students to alumni and external partners. Support from all parties is essential to achieve success.
In this workshop, you’ll learn how to:
·         Identify your objectives, key stakeholders and marketing channels
·         Draw up action plans, budgeting and setting out your ROI
·         Ensure brand message consistency across all your marketing platforms