23 - 24 October, 2019
Ramada Singapore At Zhongshan Park, Singapore
Dr. Kristen Li, Associate Director of Master programmes at Hong Kong Baptist University

Dr. Kristen Li

Associate Director of Master programmes
Hong Kong Baptist University

Check out the incredible speaker line-up to see who will be joining Kristen.

Download The Latest Agenda

Conference Day One – Wednesday 23 October 2019

Wednesday, October 23rd, 2019

3:50 PM Topic 2: Enhancing Marketing Efforts through Worldwide School Partnerships

·         Ways of forging strong ties with schools overseas: What’s in it for them, and us
·         New programmes, internships, employment possibilities and intercultural exchanges
·         New educational approaches and a diverse and dynamic learning environment

Conference Day Two – Thursday 24 October 2019

Thursday, October 24th, 2019

11:20 AM Panel: Tailoring Your International Student Marketing and Recruitment Strategies

·         Recruitment trends and enrollment numbers for international students
·         Country-specific digital/social media platforms, techniques and technologies
·         Curating tailored content to fit the needs of your target audience

12:10 PM Case Study: Leveraging Chatbots and Conversational AI to Personalise the Student Recruitment and Onboarding Experience

·         Understanding the best way of reaching out to your target audience
·         Customising interactions with millennials and Gen Zs who prefer messaging
·         Personalising your brand message through conversational AI