Past Presentation: Integrated Marketing Campaigns: Measuring ROI - Nicky Chapman, University of New South Wales

Past Presentation: Integrated Marketing Campaigns: Measuring ROI - Nicky Chapman, University of New South Wales

Case Study: Integrated Marketing Campaigns – Measuring ROI

Great marketing campaigns will be delivered via a number of different channels from digital to direct mail. How can you ensure amazing outcomes at the same time as best value for money and comprehensive reporting? This session will take a recent case study, analyze the outcomes and highlight lessons learned.

Nicky Chapman

Director of Marketing & Student Recruitment

University of South Wales, UK

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