Sam Chandler

Sam Chandler

Director, Customer Success, Commercial Kustomer
Sam Chandler

Sam Chandler’s job is to ensure companies are worthy of their customers’ love. And it’s a job she takes quite seriously.

After spending the last 2 decades becoming acclimated with every customer service role from the front lines of cashiering to deploying early stage CX programs, Sam Chandler is a customer experience & retention expert who has advised hundreds of companies from early stage startups through Fortune 500 corporations on launching effective CX and GTM strategies.

As the Director of the Commercial Customer Success Program for Kustomer, Sam enables her team to partner with CX leadership, administrators and founders to develop strategies that consider the entire customer experience and effectively scale with an organization’s growth. She has been featured in a variety of articles, podcasts, and digital marketing campaigns and was named as a Top Voice in both Startups Development & Customer Retention by LinkedIn.

Day One - 13 October 2026

10:30 AM Beyond deflection: What it really takes to trust AI agents

AI Agents are moving from pilot projects to daily operations, but most CX teams are still unsure where the line between hype and real capability sits. This session cuts through the noise to unpack what's actually working: which use cases are ready for autonomous handling today, which still need a human in the loop, and how leading teams build the trust and control needed to scale AI safely.

This is a practical look at real deployment decisions, based on LuxCreo's case study: pairing deterministic guardrails with predictive reasoning so AI Agents follow policy while still handling nuance, using unified customer data to turn a scripted bot into an agent that can actually resolve issues, and measuring ROI beyond deflection rate alone. Attendees will leave with a framework for evaluating their own AI Agent readiness and a clear-eyed view of where the technology actually sits today.

Attendees will learn:

  • How to identify which CX workflows are ready for autonomous AI Agent handling today, and which still need a human in the loop
  • Concrete examples of AI Agents resolving issues end-to-end (processing a return, updating an order, issuing refunds) without a human needing to step in
  • How to measure AI Agent ROI beyond deflection rate, using real numbers from a live production deployment