Agentic AI is arriving faster than consumers can name it. According to the April 2026 Agentic AI Usage and Perception study, while almost every North American recognises AI and more than a third already use it, 60% have never heard of agentic AI and just 3% have used it.

Drawing on that research, Michael Nevski, former Director, Global Insights at Visa, unpacks the gap between curiosity and usage. Consumers hold hope and hesitation at once, with a majority believing AI will improve their lives but also holding concerns around it. That reluctance appears to be negotiable, with interest in AI shopping assistants increasing significantly.

The session will reveal and analyse the results of the major study, led by Nevski, and closes with a practical view of which customers adopt first, which safeguards move the needle, and where accountability lies when an AI agent makes a mistake.

Attendees will learn:

• A data-backed picture of agentic AI awareness, sentiment, and intent across generations and income levels
• The specific categories and tasks consumers will hand to an agent first - and the ones they won't
• Design and disclosure choices that convert hesitation into adoption