27 - 28 November, 2019 | Capri by Fraser, China Square, Singapore

How to Improve Products and Services with Design Thinking

How to Improve Products and Services with Design Thinking

“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity,” is how Tim Brown, CEO of IDEO shared.

This e-book will share the 3 key challenges that need to be overcome to create market opportunity for your organisation.


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