27 - 28 November, 2019 | Singapore

Conference Day One

8:00 am - 8:45 am Registration & Coffee & Tea


8:45 am - 9:00 am Chairman’s Welcome Remarks

9:00 am - 9:40 am Accelerating Organisational Success with Human-Centred Transformation

Magdalene Loh - Head of Innovation, Prudential Assurance
·         Leveraging design thinking to evolve business in response to rapid changes in environmental, social and cultural landscape
·         Developing a platform to facilitate change, break silos and empower talents
·         Empowering workforce by building capabilities at the grassroots
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Magdalene Loh

Head of Innovation
Prudential Assurance

9:40 am - 10:20 am Embedding a Culture of Design Thinking to Drive Transformation in a Traditional Company

David Kohler - Regional Head, Experience Design & Culture, Generali Asia
In response to technological disruption, changing customer behaviours and an evolving business landscape, design thinking was one of strategies that Generali took to transform and modernise their organisation . Join David as he sheds light on how the almost 200 years old company did it – from initial planning, getting board buy-in to witnessing ROI and driving long-term value.
·         Defining organisational goals and establishing the right design thinking framework
·         Adopting design thinking to re-engineer existing processes, operations and work
·         How can you further value-add by implementing design thinking across the organisation 
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David Kohler

Regional Head, Experience Design & Culture
Generali Asia

10:20 am - 11:00 am Speed Networking & Morning Refreshment Break

11:00 am - 11:40 am Design Meet Business: Empowering Innovation with Design-Led Business Strategies

Kristina Boey - Vice President, Group Information Technology, Digital & Technology, Sembcorp Industries Ltd
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Kristina Boey

Vice President, Group Information Technology, Digital & Technology
Sembcorp Industries Ltd

·         Identifying projects, opportunities and potential pitfalls in design thinking implementation
·         Determining what projects to prioritise and how to execute for the best ROI
·         Developing a design thinking playbook to evaluate, benchmark and improve performance
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Shazmi Ali

Country HR Director
Shell

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Shan Sharma

Business Innovation and Design Thinking, Global Innovation Lab
A Global Bank

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Claudio Caballero

Director, Product Innovation
IAG's Firemark Labs

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Natalia Kozyura

Head of Innovation Center
FWD Insurance

11:40 am - 12:20 pm Scaling Enterprise-Wide Implementation of Design Thinking to Unlock Innovation and Business Opportunities

Savani Mirashi - Design Strategist & Design Thinking Facilitator, ExxonMobil
ExxonMobil introduced design thinking as a strategy to drive innovation across the enterprise. Gain insights on utilising design thinking to frame innovation intent, secure stakeholders buy-in and put forth actionable plans to ensure successful results.
·         The importance of visualization in design thinking to enable proactive adoption at scale
·         Enhancing design thinking results by breaking silos and putting a focus on the alignment of cross-functional KPIs
·         Mapping an effective and agile path to growth and profitability with design thinking
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Savani Mirashi

Design Strategist & Design Thinking Facilitator
ExxonMobil

1:00 pm - 2:00 pm Networking Lunch

2:00 pm - 3:30 pm Roundtable A: Leveraging Design Thinking to Conceptualise New Products

Claudio Caballero - Director, Product Innovation, IAG's Firemark Labs
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Claudio Caballero

Director, Product Innovation
IAG's Firemark Labs

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

2:00 pm - 3:30 pm Roundtable B: Empathy Mapping to Enhance Service Designs

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

2:00 pm - 3:30 pm Roundtable C: Mind-Set & Culture Shift: Accelerating Business Transformation with Design Thinking

Shan Sharma - Business Innovation and Design Thinking, Global Innovation Lab, A Global Bank
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Shan Sharma

Business Innovation and Design Thinking, Global Innovation Lab
A Global Bank

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

2:00 pm - 3:30 pm Roundtable D: Improving Your Product’s User Experience with Design Thinking

Caitlin Robinson - Head of Experience Design, MoneySmart
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Caitlin Robinson

Head of Experience Design
MoneySmart

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

2:00 pm - 3:30 pm Roundtable E: Develop a Holistic End-to-End Customer Experience

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

2:00 pm - 3:30 pm Roundtable F: Building the Design Thinking A-Team

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

3:30 pm - 4:00 pm Afternoon Refreshment Break

Structured to maximise interaction and in-depth focus on a topical subject matter, attendees will have the opportunity to participate in two roundtable sessions of their choice, which has close relevance to their area of expertise and / or scope of responsibility.

4:00 pm - 4:40 pm Designing an Effective Interview Framework to Produce Quality Problem Statements

Priscilla Nu - Head of Experience and Design, Digital, SP Group
·         Mapping target audience and designing segments-specific questionnaires for the best results
·         Uncovering blind spots in design and the use of empathy to identify critical gaps
·         Evaluating problem statements, its impact on service delivery and ideating solutions
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Priscilla Nu

Head of Experience and Design, Digital
SP Group

4:40 pm - 5:20 pm Placing Empathy at the Core of Design Thinking Innovation

(USA) Pamela Bailey - Head of Design and User Experience, Facebook
·         Introducing empathy as the key element of design thinking and how it can be used to value-add business
·         Leveraging empathy to unlock customer insights and translate findings into business innovation
·         Implementing empathy-driven customer engagement to radically transform customer experience
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(USA) Pamela Bailey

Head of Design and User Experience
Facebook