Vinay Parmar

Founder Dhruva Star

Vinay Parmar is the guiding force behind Dhruva Star, a change agency that partners with businesses to help them deliver “More Customer Happiness” transforming them into a powerhouse of customer loyalty and advocacy that leads to increased revenues, improved profits, and sustainable growth.

Vinay is regarded as one of the top CX leaders in the industry. His passion and energy along with infectious enthusiasm for Customer Experience has translated into an successful career spanning over 3 decades including roles as Chief Customer Experience Officer at National Express and being part of the team that launched Egg.com in the 90s. He is also a Non Exec director for Curo Housing and the Chair Of Trustee for a local charity.