Pierluigi Bosco

Global B2C CX Lead - Customer Operations Shell

At Shell, Pierluigi's tenure as the Global B2C CX Lead has been defined by a steadfast commitment to customer experience innovation and team leadership. His approach harnesses the synergy of technologies (incl. Artificial Intelligence and CRM systems) and data-driven insights to drive business outcomes. With a strong foundation in digital marketing, Pierluigi has championed initiatives that have measurably enhanced customer loyalty and operational efficiency.

His recent work has involved pioneering transformations within the dynamic energy sector, including Electric Vehicles business. With skills honed over years at Shell, Pierluigi has excelled in strategizing and executing marketing campaigns and customer engagement tactics that resonate in the competitive global market. His team's achievements in elevating the customer journey reflect a collective dedication to excellence and a future-oriented mindset in a rapidly evolving industry.