Max Black

VP, Sales ASAPP

Max Black is a sales leader at ASAPP who owns strategic customer relationships across financial services, utilities, retail, and other sectors for the firm. An early employee of ASAPP from 2017, Max founded the Customer Success function and also led Solutions Engineering, playing a key role in growing the company’s impact to customers and refining its approach to value delivery and technical solutioning. Prior to ASAPP, he worked on some of the earliest enterprise AI transformations at IBM Watson Group for multinational clients across sectors.

Day One - July 15

11:30 AM Tangerine’s path to Agentic AI: Building better, smarter CX in banking

Agentic AI has the potential to reshape the customer experience, but unlocking its value requires more than cutting-edge tools. It demands strategic alignment and a clear roadmap that balances long-term transformation with short-term impact.

In this behind-the-scenes conversation, Harry Clapham, Director of Operations Strategy and Enablement at Tangerine, shares how his team is designing a customer support strategy powered by agentic AI. From selecting the right vendor and building a scalable tech foundation, to navigating compliance and fostering cross-functional buy-in, this session offers a practical look at what it takes to lead AI innovation inside a large organisation.

Attendees will learn:

  • How Tangerine is shaping an agentic AI roadmap to deliver near-term value and long-term CX transformation
  • What to consider when selecting technology partners and building trust across the organisation
  • Principles for innovating with AI while managing risk, compliance, and organisational change