Laura MacLeod

Digital Product Strategy Senior Manager Virgin Money

As a collaborative leader Laura works cross functionally with engineers, designers, business stakeholders and customers to align AI product strategies with Virgin Moneys organisational goals and regulatory requirements. Throughout their career Laura has blended a deep understanding of customer needs, digital offerings and emerging AI technologies to create user centric virtual assistants that simplify complex banking tasks, enhancing accessibility and boost customer satisfaction by leveraging data analytics and continuous improvement Laura has driven substantial enhancements in customer engagement, response accuracy and self serve efficiency.

In a world where personalisation and digital convince are vital, Laura is dedicated to pioneering solutions that make financial services more intuitive, accessible and future ready through the power of conversational AI.