Arpita is the “Digital Change Champion” in Moderna’s DX journey from digital strategy, implementing Multi Cloud Solutions like CRM, AI driven self-serve offers, Contact Center AI, and data analytics in fast paced ambiguous ecosystems. Her career has led through experience working with industries including Pharma, Telecom, Healthcare, Public Sector, e-Retail and Travel. In her current role, Arpita is responsible for thought leadership in enterprise digital Customer Journey. Throughout her career Arpita has been instrumental in launching B2C websites, Self-Serve Portals, Voice/ Chatbots, Cloud Platforms for AI capable digital solutions, MDM, enterprise CRM, Omnichannel Customer Experience, RPA, and Content Automation.