AI-Driven Agents, Human-Centered Service
July 21 - 22, 2026
| Free CX Network Webinar Series
A former product leader at Google CCAI, Antony currently leads Customer Strategy at Cresta. He chose Cresta not only for the quality and superiority of their product portfolio, but, more importantly, for the quality of the Crestans and the culture and reputation they have created for themselves and their customers. He feels strongly about driving meaningful value for customers.
Day One - July 21
11:00 AM 76% of customer conversations are human + AI: What 300 CX leaders reveal about the future of work
The dominant narrative says AI is replacing agents and shrinking the contact center. But the leaders actually deploying AI tell a different story.
New research from 300 CX and IT leaders reveals human work is getting harder, and more valuable. 97% say AI has enabled them to redeploy employees into higher-value work, and more than 9 in 10 say the conversations left for human agents are becoming increasingly complex.
In this session, Antony Passemard, VP of Customer Strategy at Cresta and ex Google CCAI, AWS and Salesforce Cloud, will dig into the new research and explore the identified trends. Packed with real-world examples from United Airlines, Brinks Home, and CVS Health, this session explores how AI is reshaping customer journeys, workforce strategy, and the operating model behind modern contact centers.
Attendees will learn:
- How leading organizations are orchestrating work between AI and human agents
- How frontline roles, skills, and performance expectations are evolving
- The biggest barriers to scaling AI, and how leading teams are closing the readiness gap
We are excited to announce that Cresta is offering a giveaway of a pair of Apple Airpods Max 2, worth $550, to an attendee of the session. The winner will be contacted following the close of the session.
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