Manpreet Tejvir Singh

Manpreet Tejvir Singh

Senior MD and Head of Group Customer Experience, Group Strategy CIMB
Manpreet Tejvir Singh

Manpreet is an award winning CX leader and CCXP, with a commendable track record of building and delivering Customer Experience solutions in both local and international markets. Her forte lies in developing and leading CX strategies, delivering UIUX and driving Digital Transformation programmes with P&L responsibility, in culturally diverse and complex environments.

Manpreet is the current head and pioneer of the Group Customer Experience function at CIMB Bank, wherein she has established a customer led culture anchored on treating customers fairly and delivered digital led transformational projects . She is responsible for optimizing customer journeys, curating superior experiences, driving continuous improvement and building sustainable measurement ecosystems to support business strategies. She has held various key leadership roles in Maybank, HSBC and ABN AMRO respectively. She has an unwavering passion for Customer Experience which she brings to life with her “possibility thinker” attitude.

Tuesday 10 March 2026

11:30 AM Case Study: Making AI work: Building the business case for CX transformation

In this session, discover the process of evaluating, prioritising, and proving ROI for various AI investments across contact center operations, directly from an end user perspective. We’ll discuss what works, what stands a chance of failing, and how you can ultimately unlock measurable value linked to loyalty, retention, and operational efficiency.

Key takeaways:

  • Find out methods for aligning AI use cases to customer and business outcomes
  • Determine what to measure, and when, to prove ROI quickly
  • Discover the common pitfalls that cause AI pilots to stall before scaling
  • Identify how to secure long-term budget and organisation-wide buy-in for your plans