Harnessing AI to Create More Human Customer Experiences
10-11 March 2026 | SGT
l Free CX Network Webinar Series
Jaslyin Qiyu
Chief Marketing Officer and Customer Experience Head, Singapore and Australia Cigna Healthcare International Health
Jaslyin Qiyu, Founder and Managing Director of Mad About Marketing Consulting. With over 20 years of B2B and B2C marketing experience across the Asia Pacific, she has led regional teams at global MNCs, including Citibank, EY, JLL, Kantar, Credit Suisse, and State Street. At Mad About Marketing, Qiyu focuses on brand building, client experience, MarTech, and performance marketing, while championing flexible, fractional talent models that empower women to pursue both career and personal goals. She also serves on advisory and industry boards, including CX Network, University College Dublin, Trigger-UNDP, and RSVP Singapore.
Tuesday 10 March 2026
11:00 AM Proactive CX in action: Predicting needs and preventing issues through AI insight
This forward-looking session shows how predictive AI can transform customer operations from reactive issue handling to proactive service excellence. Find out how earlier detection of churn, sentiment shifts and service friction both builds loyalty and reduces inbound volumes.
Key takeaways:
- Discover the strongest predictive signals across customer journeys and how to apply this to your CX engagement strategy
- Learn how to ensure that your predictive actions build trust, not creepiness, in engagements with customers
- Find out how to make measurable improvements in churn, NPS, and repeat contact rates
- Work out how to operationalize a proactive outreach approach across contact center teams, with the power of AI behind you
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