As a proficient business leader, Heng holds over 18 years of senior-level experience in marketing, product development, and customer relations, where she developed an in-depth knowledge of how to improve customer satisfaction, increase revenue, and drive business growth. She excels in identifying actionable insights & opportunities, designing innovative solutions & products to optimize customer experiences and achieve business results. She is also strong in executive engagement, aligning priorities by using data and business judgement, and building trust by delivering solid result and close the loop.

At Microsoft, she has engaged with business executives across all product lines in Asia, identified key customer experiences optimization opportunities, and drove and influenced support team and product group to launch programs that optimized the way we support top customers, led to an impressive 4.93 CSAT out of 5 and a reduction in escalations. Additionally, she led the Business Intelligence, Pricing Strategy and Tele sales team for Azure, during which her team championed new ideas in growing analytical capabilities and used data analysis to run growth hack programs that improved margins and successfully led programs to increase consumption and retain potential churn customers. They also refined and iterated ideas for continuous improvement and establish report mechanisms to inspire future pilot opportunities.

Before joining Microsoft, Heng held leadership positions in Product Marketing and Operations at Lenovo, HP, and a Silicon Valley start-up in China and the US. She holds E2E experience in working with engineers to develop new products, systems from scratch, take new products go-to-market, and a proven record of meeting sales targets.