Leveraging predictive CX to take targeted actions in real time, addressing common causes of churn, frustration and opportunities to delight

25 January, 2022 | Free CX Network Online Event

David Wray

Global Accounting and Reporting Senior Director Huawei

David has held finance executive roles in the technology and telecommunication industry for 25 years. He is a transformation expert, sharing his views on governance, organisational impact, change management, digitization and large-scale transformation. David is a Chartered Accountant, Business & Finance Professional and holds a master’s degree. He has lectured for many years discussing topics on Complex Accounting concepts, ESG & Impact Management as well as Transformational Change. David has published several articles on finance digitization, digitizing sustainability and transformation and just published his first book The Power of Potential: A Straightforward Method for Mastering Skills from Personal to Professional. David is passionate about people, contributing much of his time to coaching and mentoring young people and seasoned leaders alike.

Tuesday 25th January 2022

6:00 PM Leveraging Predictive CX to Better Understand Customer Preferences

• Discover why great customer service is now getting even better, thanks to predictive analytics

• Learn how to take advantage of the wealth of data available, and prevent it from sitting statically in silos

• Why you need to boost your data and analytics capabilities and harnessing predictive insights to connect more closely with customers and better understand their behaviour to respond and react appropriately