Conference Day One
Wednesday, March 20th, 2019
Hear from one of the biggest brands in retail about their use of service design to integrate omnichannel by stitching together online and offline.
Learn how they have reviewed the relationship between marketing & customer, initiated tests and learns, value prop designs, channel prioritisations and customer centric validation techniques to deliver market leading customer experience.
2:45 PM Interactive discussion session: Using tech to bridge the gap between the physical and digital
Discuss these three key trends, which omnichannel front-runners are using to bind the digital with the physical. Apply these technologies to your current transformation strategy to enhance the virtual and in-store experience.
- Table One - Location based apps and marketing: Use this to understand your customer and respond to what she wants
- Table Two - Digitilised stores: How can cloud based PoS systems, beacons, AR and interactive shop windows engage your customer
- Table Three - Click & Collect: In-store innovations and convenience, which will drive customers to the store