Omnichannel: Challenges, Priorities and Cultural Change
Ahead of their participation in the Omnichannel Exec Forum, we spoke with Danny Hearn, Head of User Experience - Europe, Clarks and Alberto Viotto, Senior Director, Digital Marketing and Ecommerce, Thomson Reuters to compare their insights on the key challenges of unifying customer touchpoints, overcoming internal cultural and process challenges and the key priorities for omnichannel strategies.
This year at the Omnichannel Exec Forum we will be encouraging shared knowledge, collaboration and innovation. Move away from “how to” sessions on CRM and AI and focus more on the bigger picture, Customer Loyalty, Profitability, Customer Rentention and Organisational Structure. Read more here.
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