Deirdre has over 20 years’ experience leading product, digital, customer experience, and marketing teams for some of Australia’s most recognised banking and insurance brands. She is currently the Chief Customer Officer of Australia’s favourite loyalty program, Flybuys. Deirdre’s focus is on future-proofing and leading the development and delivery of the brand’s next generation customer strategy, ensuring outstanding experiences are provided to more than 9.5million members across the customer journey. Deirdre is passionate about driving people-centred change, and uniting businesses around a shared, authentic purpose that positively impacts their people, customers and communities. She instils the importance of going the extra mile to better understand your customers in her teams and is motivated by the impact true customer-led cultures can have in driving sustainable business growth.