Day Two

10:00 am - 10:30 am Workforce Experience & Engagement: The Key to Contact Centre Performance

High-performing contact centres blend technology with a motivated, well-supported workforce. This session presents how organisations have reimagined agent experience via flexible scheduling, performance feedback tools, AI-powered coaching, and well-being initiatives. Learn how employee engagement links to retention, service quality, and long-term cost management. Practical tips will focus on measuring agent sentiment, identifying burnout risks, and creating continuous learning environments.

Key takeaways:

  • Learn how to link agent experience to CX metrics
  • Apply AI for coaching, recognition, and feedback
  • Find out how to reduce attrition with purposeful workforce design
  • Discover how to build resilient and motivated teams

10:30 am - 11:00 am The Front Office Automation Revolution

Cameron Adams - Senior Manager, CRM & Industry Workflows, ServiceNow

The front office is where customer experience begins, but too often organisations automate only the conversation while leaving the fulfilment disconnected. This session explores how combining CCaaS engagement platforms with ServiceNow’s system of action creates true end-to-end automation – delivering outcomes in seconds rather than days.

We’ll reframe the outdated “simple vs. complex” automation mindset and instead explore a transactional vs. relational model. Most customer interactions are transactional and ripe for automation, but even high-stakes, relational interactions benefit from orchestration – ensuring that empathy is combined with efficiency.
We will also discuss the future of agentic AI: autonomous agents that perceive context, make decisions, and act on behalf of customers. These innovations enable proactive service, real-time personalisation, and even “machine customers” who transact on our behalf. Attendees will walk away with practical strategies for identifying automation opportunities, structuring end-to-end workflows, and balancing empathy with efficiency.
Key takeaways:
  • Reframe automation strategy: from “simple vs. complex” to “transactional vs. relational”
  • Discover how to connect conversational AI to middle and back-office workflows for true outcome delivery
  • Learn about diverse case studies showing order-of-magnitude improvements in resolution times
  • Find out more about the role of agentic AI in proactive engagement, predictive service, and personalisation



img

Cameron Adams

Senior Manager, CRM & Industry Workflows
ServiceNow

11:00 am - 11:30 am Real-Time Analytics and Live Ops to Empower Contact Center Staff

Supervisors need real-time insight to coach agents, manage queues, and detect service degradation before it affects the customer. This session dives into how live dashboards, sentiment tracking, and performance alerts enable more responsive operations. From queue management to speech analytics, discover how to deliver intelligence in the moment, and not just after the call. We'll also focus on practical steps for integrating real-time analytics into frontline operations.

Key takeaways:

  • Using real-time analytics for queue and channel management
  • Triggering proactive coaching and escalation alerts
  • Visualizing sentiment trends mid-call and across sessions
  • Aligning live ops with performance, QA, and WFM

11:00 am - 11:30 am Transforming Agent Experience to Drive Contact Center Excellence

Agent engagement and performance are critical differentiators in delivering a superior customer experience. Join us as we explore howto use technology, coaching, and flexible working models to create a more empowered and resilient agent workforce. From AI-assisted performance management to gamification and wellness monitoring, explore how modern tools are improving employee satisfaction and retention and gain insights on how agent experience directly correlates with CX outcomes and operational KPIs.

Key takeaways:

  • Linking agent wellbeing with NPS, CSAT, and FCR metrics
  • Using technology to reduce agent effort and cognitive load
  • Building performance dashboards agents actually use
  • Encouraging self-development and real-time feedback loops