Responding to challenges faced by large enterprises adopting human-centered design, IBM defined their own practice of Enterprise Design Thinking. The critical insight? Doing great design in the enterprise requires us to design the enterprise itself –– a new people, new practices, new policy, new infrastructure.
In this crash course to maximizing the use of Enterprise Design Thinking, participants will:
identify the different cultural dimensions of design maturity
uncover key challenges to building a sustainable human-centered design practice in their organization
develop a speculative vision for a human-centered organization
learn practical tools to grow design maturity, tailored to their organization