The Middle East’s #1 CX event!

Middle East Governments and the Private sector are on a mission to fast track ‘Experience Economy’ creation

According to recent reports by Micro Market Monitor, the Middle East and North Africa’s customer experience market is set to reach a record-high of $800 million by 2020. But this does not come as a surprise given CX is a journey every organisation is embarking, amplifying digital transformation, and making it the corner stone for marketing strategy, operational excellence, digital innovations, product development and boardroom decisions.

After a hugely-successful 2019, we are pleased to announce that the 2020
edition of the 7th Annual Customer Experience Show Middle East, backed by the CX Network – an intelligent powerhouse with an outreach over 25 million globally, attended by top decision makers to explore cutting-edge CX innovation, maximise CX ROI and benchmark with industry counterparts on how best to embed customer-centricity as a part of their organisation’s DNA.

IQPC's 3 most trusted industry brands under one roof

CXOs, COOs, VPs, Directors of Customer Experience, Customer Care and Support, Service Quality and Performance, Operational Excellence

CMOs, CCOs, VPs, Directors of Marketing and Communications, Customer Insights, CRM, Loyalty Programmes, Strategy, Analytics and Data Science

CXOs, COOs, VPs, Directors of Guest Experience, Service Excellence, Hospitality, Customer Care and Support, Sales and Product Innovation, Business Development

Past Visionaries from 2019

Adel Mardini

CEO and President


Dr. Damian Cotchett

Senior VP – Head of CX

Noor Bank

Monalisa Watfa

Chief Experience Officer

Saudi German Hospitals

David Miles

VP Marketing

Abu Dhabi Finance

Melissa Jarvinen

Director of Sales and Marketing

Novo Cinemas

Hussein M. Dajani

General Manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey

Nissan Motor Co.

Taiyab Ghafoor

Group Director - Organised Retail

Axiom Telecom

Abdulaziz Al – Shamsan

Head of CX and Digital Transformation

Ministry of Labor and Social Development

Peter Halsor

SVP - Customer Experience

Riyad Bank

Sunny Landeros

Brand and Communications Director


Dr. Raffaella Bianchi

Head of Customer Experience


Sarah Lattouf

Head of Digital Marketing

CX Network IQPC Global

Ryanne van de Eijk

Chief Customer Experience Officer

Ras Al Khaimah Economic Zone


See what’s in it for you for 2020

Featuring never-before-seen presentations from industry leaders, networking opportunities and showcase of the best-in-class customer experience solutions and technologies.

With the CX market predicted to grow at a CAGR of 22.1%, CRM, AI and ERP applications will be dominating digital transformation in organisations.

Do you know where to invest, who to partner with and what solutions will be the game changers? Make sure you are there with your industry counterparts at the #1 Customer Experience Show in the region where ‘Business of Experience’ matters.

Don’t believe us? Take a look at what our attendees have to say