Conference Day Two: Wednesday, 18th September 2019
Sunday, August 18th, 2019
9:30 AM KEY TECH ENABLER: AUGMENTED REALITY & VIRTUAL REALITY: Case study: Keeping up with the millennial trend; setting a creative and distinctive CX strategy that will be a part of the 4 trillion USD emerging markets by 2030
The USD 500 Million debut venture of the Dubai based tech firm Mall.Global’s true hybrid experience is designed to match the lifestyle of the digital natives. Mall.Global is designed to be the true definition of a digital mall, where brands can do much more than just sell products and in fact recreate the retail experience to deliver the perfect bridge between on-ground and online.
Key question: How will Mall.global everywhere innovation impact the millennial behaviour and what does this mean for traditional e-commerce?
- Creating the sense of ‘Try and Buy’ beyond the traditional e-commerce
- What does it mean for customer loyalty and engagement?