Melissa Jarvinen

Sales & Marketing Director Novo Cinemas

Responsible for developing strategies to redefine marketing at Novo through journey mapping, personalisation, automation, customer experience and engaging content.

CMO Conference Day One: Wednesday, 17 June 2020

Friday, July 17th, 2020

12:50 PM PRESENTATION: Effective social marketing strategies – Appealing to the social media masses

  • Gaining insights from social marketing channels
  • Aligning your social strategy with your CX strategy
  • How to best measure your ROI on social marketing

CMO Conference Day Two: Thursday, 18 June 2020

Saturday, July 18th, 2020

3:30 PM CLOSING PANEL DISCUSSION: Measuring & re-evaluating your returns on marketing investments

It could be very difficult to measure ROI due to variety of channels and external partnerships through influencers or loyalty programmes. Experts end the forum with an informative discussion on marketing ROI and leaves the audience with food for thought to re-evaluate strategies to improve ROI.

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda