Hussein M. Dajani
General Manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey
Nissan Motor Co.
Conference Day Two: Wednesday, 18th September 2019
Sunday, August 18th, 2019
11:00 AM KEY TECH ENABLER: DATA MANAGEMENT & ANALYTICS: Case study: Nissan’s full proof plan in devising a holistic customer experience journey turning customer pain points into strength factors
Nissans’ tagline states - Innovation that excites. Nissan got the motto right from the start especially when 60% of the UAE region is represented by the digital natives under 30.
Key question: How do you create enough trust in people to convince them to share their data with you and make them actually benefit from that?
- How Nissan created a 360 degree CX in the organization across all departments?
- How does Nissan create personalized products based on data?
- How do internal hackathons play a role in developing CX?