17 - 18 September 2019
Le Royal Meridien Beach Resort & Spa, Dubai, United Arab Emirates
Hussein M. Dajani, General Manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey at Nissan Motor Co.

Hussein M. Dajani


General Manager - Digital and Customer Experience Transformation - Africa, Middle East, India, and Turkey
Nissan Motor Co.

Check out the incredible speaker line-up to see who will be joining Hussein M..

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Conference Day Two: Wednesday, 18th September 2019

Sunday, August 18th, 2019


11:00 AM KEY TECH ENABLER: DATA MANAGEMENT & ANALYTICS: Case study: Nissan’s full proof plan in devising a holistic customer experience journey turning customer pain points into strength factors

Nissans’ tagline states - Innovation that excites. Nissan got the motto right from the start especially when 60% of the UAE region is represented by the digital natives under 30.

Key question: How do you create enough trust in people to convince them to share their data with you and make them actually benefit from that?
  • How Nissan created a 360 degree CX in the organization across all departments?
  • How does Nissan create personalized products based on data?
  • How do internal hackathons play a role in developing CX?